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Creative Brief
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ABOUT
OUR WORK
CONNECT
#ArtByMeadowlark
Creative Brief
Our Process
Our Clients
creative brief
Let’s shed some light on the subject.
ABOUT YOU
Name
*
First Name
Last Name
Email
*
ABOUT YOUR BRAND
Business Name
Tagline
Mission Statement
List 3 words that best describe your business.
If your brand was a car, what kind of car would it be?
Describe your dream client.
Give as much detail as you can about them:where they work, what they drive, where they shop, what they look like, etc.
What challenges are you currently facing with your branding?
Who are your competitors?
What sets you apart from your competition?
What budget does your ideal client have to spend with you?
What are your goals for this project?
ABOUT YOUR DESIGN STYLE
What style best represents your business?
What thoughts and emotions do you wish to invoke when someone sees your brand?
List 3 brands or businesses that you admire and why.
Are there any social media links you'd like to share with us?
http://
What are your color preferences?
List the colors you like first, then dislikes second.
Which font styles appeal to you most?
Sans Serif (clean & modern)
Serif (traditional with varying weight, not cursive)
Slab Serif (consistent weight, can be sporty)
Handwritten (a lot of freeform variation, typically cursive)
Script (cursive & fancy)
Calligraphy (think formal wedding invitation)
Brush Script (painterly strokes)
Your Brand Is
FEMININE
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
MASCULINE
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
REFINED
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
COMPLEX
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
CONSERVATIVE
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
PROGRESSIVE
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
NEUTRAL
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
COLORFUL
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
LIGHT & BRIGHT
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
DARK & MYSTERIOUS
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
RESERVED
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
OUTGOING
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
SIMPLE
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
LUXURIOUS
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
CASUAL / LAID BACK
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
PROFESSIONAL / BUTTONED UP
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
SERIOUS
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
PLAYFUL
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Thank you!